Wufoo
Project Type: Keyword Research/SEO/Backlinks
If you don't know the answer to some of the questions below, please indicate with an answer of "unknown" or "na"
Your Name and Company Name
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Email
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1) Please indicate the reason(s) or purpose for this project:
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a) Want to rank higher for certain keywords, and determine the course of action to be taken to increase positioning in the search engines
b) Identify additional keywords in niche (not too competitive with reasonable amount of traffic)
c) Identify long-tail keywords in niche (find golden nugget keywords, low-hanging fruit)
d) Keyword research for Pay-per-click campaigns
e) On-page SEO
f) Blog/article/content ideas
g) Identify possible new niche businesses to create
h) Selecting new domain name
i) obtain backlinks from high authority sites and industry-relevant sites
2) Is the project about a website that already exists or a new one?
Web Site URL
3) What type of website is it: static, dynamic, Wordpress? With just few pages, or more than 100 pages?
4) Who is your target audience?
5) What do you hope to attain/improve with SEO? How do you think I can help you? Let me know your expectation.
6) Are we talking about a one-time SEO consultancy/analysis or are you looking for long-term help to handle ongoing SEO tasks?
7) What SEO efforts have you already made?
8) How often do you produce new content? Is the new content created based on a plan, a keyword list, to serve a certain article structure?
9) Are you willing to develop new content or alter existing content on your website based on my suggestions?
10) If it doesn't already exist, are you willing to start a blog (or participate in other content sharing activities) to initiate a content marketing campaign, share valuable and interesting knowledge, reach out to your audience, and communicate with your community?
11) If you already target some keywords in your content, what are those keywords? Do you know the stats for those keywords, like competition, number of monthly searches and so on?
12) Do you analyze your competition for certain keywords? If not, is this something you would like for me to do for you?
13) Do you use Google Analytics and/or Webmaster Tools?
14) What would you consider your level of knowledge to be in SEO practices? Are you already familiar with SEO strategies?
15) What type of backlink strategies are you interested in? Please select all that apply.
Please note that most require some level of your participation. We work together. Many of these I'm only identifying opportunities for your participation based upon your ideal keywords, eliminating the need for you to spend your valuable time researching these.
Tip: Knowing your ideal keyword phrases is key to your backlink strategy success. It's all about using the right anchor text (keywords) when linking to your various web pages.
a - social networks
b - article submission
c - web directory submission
d - blog/forum/web 2.0 commenting and participation
e - guest blogging (you contributing content on other blogs)
f - evaluate your external backlink anchor text to identify improvement recommendations
g - competitor's site backlink analysis (great way to find valuable links is to follow what champions in your industry are doing)
h - online content sharing (youtube, hubpages, squidoo, slideshare, etc.)
i - press release submission
j - look for blog pingback opportunities from PR3+ pages
k - look for .edu, .gov, and dofollow blogs for commenting or participation
l - social bookmarking submission
m - create shareable linkbait and viral content (do you have content that can be repurposed into an ebook, video, or audio product?)
n - create certification/completion banner for consumers of your online content (this one is so easy it's scary)
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List other backlink strategies not mentioned above.
Note: There's a possibility I will not assist with a strategy that is questionable.
For example: I will not create false accounts anywhere just to post links to your website with a snippet of what you do, nor will I pretend to be you answering questions.
I'm sorry if you do not have the time to participate on social, forum, or answer sites and that you are looking for someone to do this for you. I do understand that you are busy and time is tight, but it is important that you make the time to BE IN the conversation to some extent. Even 10 minutes a day is better than nothing.
On the positive side, I will be happy to locate these fabulous opportunities for you and send you the link so you can share your expertise with those asking for help, as well as get your profiles/sites completely set up and ready to use.
16) Do you have a ballpark budget in mind for this project? A budget must be considered at the beginning of each project. Otherwise, chaos will be just around the corner!
I'm not asking you to provide an exact dollar amount right away. I just want you to be thinking about it, if you haven't already. However, if your budget is $200 and not a penny more, then we need to stop right here. That's simply too tight a budget for this project.
Is there a timeframe you are shooting for to have this completed?
17) Are you a brick and morter business with a local presence?
18) I can track the ranking progress for your website pages on any number of keyword phrases we've optimized your website for. Is this something you would like for me to do for you? I typically track anywhere from 10 or more keyword phrases, depending on your needs. This lets you know how your pages are listing in the search results pages for the terms you want to rank for.
19) It's important that you understand what you can expect after initiating a successful on-page SEO campaign. You will typically receive an influx of organic traffic to your website based on your well-targeted keywords. This flush of traffic lasts for a couple of weeks and will continue if you pair the campaign with regular and fresh content to your site (it's easiest to accomplish with a blog or news site). If you don't initiate (or continue with) a content marketing and backlink campaign, then the initial burst in traffic will more than likely decrease and you will have missed your opportunity to capture the attention of the new visitors. They can become enthusiasts that will help spread the word about you, your valuable content, and ultimately drive additional traffic to your business.
Plan to spend just a few extra hours a month to create and nurture your content funnel. It's time well-spent and you won't be sorry you made the leap to enhancing your online influence and exposure. If you need help with this, I'm just a phone call away.
Please acknowledge your understanding of this common scenario. Even the most successful results from a keyword research and on-page SEO campaign can wither away and turn to dust without further actions. The last thing I want to have happen is that you regret spending the money on this project.
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20) I also need you to know that doing too much, too fast on a website with on-page SEO changes, etc. can cause your website to temporarily plummet in Google search rankings. This can last for a few days to a few weeks, and it can send you in a panic thinking that you (I) did something wrong. If this happens, the best thing to do is to wait it out. The worst thing to do is to make a bunch more changes. As long as proper SEO tactics were performed, there is nothing to worry about. It is common and corrects itself. Once Google has "released" your website from the depths of search pages, you'll start seeing the higher search page results originally anticipated. The best plan is to spread out on-page SEO work over several weeks.
Please acknowledge your understanding of this.
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21) Please add any additional information you feel is important for me to know.
Do you have any other questions at this time? Feel free to provide a phone number if you wish to have an initial conversation on something not covered in your answers above.
22) I typically put a small link to my site at the bottom of the websites I work on. Please let me know if this is something you do not want me to do.
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Do Not Fill This Out